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Trish explains what a “Smeld” is in sales today

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Will this be Trish's last book?  The Sales Development Playbook.

Listen in as Trish and Matt discuss the distinctions and blurred lines of inside sales and field sales.  Is one superior to the other?

The buyers have changed the game.  Learn what they want and what it means for you.  Originally aired 3/17/16.  

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Trish Bertuzzi: Blurred lines and the distinctions of Inside and Field Sales

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TRISH BERTUZZI President & Chief Strategist

Novelist Jonathan Franzen said, "One-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about inside sales.

Trish often remarks how lucky she is to work with an amazing team at The Bridge Group, helping sales and marketing leaders make the big decisions: on implementation strategy, performance improvement process, supporting technology, and metrics and measurement.

Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.

Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world.

Author of the #1 Amazon bestseller:The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales